A simple information graphic that effectively illustrates the effect colors have on consumers within a shopping  environment. With so many retailers competing for our attention, this gives a little bit of a formula to online behavior. I have referenced to many sources like this as well as other research to really think through the influence I want to have on my consumer within a shopping experience and what kind of behaviors and feelings I want to encourage by the colors and design approach. I hope you find this graphic and research as useful as I did!