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Posted: Ramiro August 10, 2011 | Filed Under: Projects | Comments (1) | Views (471)

PRO FOODS Project launch & Case study

Overview: PRO ADE is a high protein water beverage that hydrates and supplements the body with protein to aid in cell tissue repair and help promote weight loss. The team at PRO FOODS was kind enough to give me a few cases to try out and I've become a fan.

Challenge: PRO FOODS had one goal for the site re-design. Simplicity. The PRO FOODS team wanted to showcase the product in it's entirety; however, with the smallest most simple footprint possible.

Solution: Galan Design took the goal to heart and executed the simple approach in designing a one page site that focused solely on the product. While the new site design was simple, fresh, and clean, it contained features that made it dynamic and visually appealing. Organizing the previous website into one page is very challenging for many. However, Galan Design was able to effectively display the content in a manner that continue to align with the original goal. Today, the one-page PRO FOODS website rivals many competitor websites that are pages deep of content.

Thoughts: After launch, PRO-FOODS.com garnered a lot of attention and traffic in a very short period of time. The site achieved over 4k hits to the website in less than 2 weeks, time. Additionally, PRO-FOODS.com was nominated for various CSS Design awards and featured on CSS galleries across the web.

PRO FOODS Featured in Web Designers Magazine

PRO FOODS will be featured in the September 22, 2011 issue of Web Designers Magazine! The team at Web Designers Magazine was gracious in giving PRO FOODS a 2 page feature, highlighting, reviewing and breaking down the design approach and strategy of the final product. Very exciting news and hope everyone picks up a copy of the September issue!

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PRO-FOODS.com has been featured yet again! This time in the UK based Web Designer Magazine! Here they break down the development strategy and creative approach to the PRO-FOODS re-design. Read Full Post

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In this post I'll do a study on some previous hero designs I've done for various projects. I review the use of typography, negative space and simplicity to get to the rich visuals you see in this post. Read Full Post

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Andrei Arlovski's Team Pitbull contated me to create a website that personified the "Pit Bull". My approach was a gritty, hard edged gladiatoresque style I use... Read Full Post

Ball Shooter at abubbleshooter says:
February 11, 2012 at 6:10pm

Hey, Thanks a lot for this awesome blog post! I will bookmark Project Launch: Pro Foods - Art Director Ramiro Galan. Cheers.

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